DirecTV for Bars & Restaurants

The competitive hospitality industry demands more than just serving great food and drinks at your bar or restaurant. You must offer something extra to attract customers and keep them coming back again and again.

Outpace your competitors with a distinct atmosphere that welcomes and engages your customers and markets your establishment in a way people actually notice. To do this, you will need the best satellite TV, audio and video technology, and programming to ensure your guests are having fun and enjoying themselves.

Sports Direct offers a wide range of programs designed specifically for bars and restaurants with DIRECTV programming, whether it’s sports, news, entertainment or music.

Sports Are a Proven Sales Driver for Bars and Restaurants 

For most restaurants and bars, sports are the type of TV programming your customers want to watch. Sports programming attracts more consumers to businesses than any other type of programming. This includes live sporting events, game reruns, and even pregame coverage.

More sports programming on your TVs means your customers spend more time inside your bar or restaurant, spend more money, and come back more often. This translates to more customers and business at your bar or restaurant.

Sports Direct Offers the Ultimate DIRECTV Sports Programming

Provide your customers with thousands of professional and college games per year within all major sports by offering 40 regional sports networks through DIRECTV.

With over 400 live events each season, Sports Direct offers your customers and patrons access to every game of the National Football League, Major League Baseball, National Basketball Association, National Hockey League, and college football and basketball with DIRECTV Sports. You can deliver more than 2,000 live sporting events annually to your customer base without additional fees. Your customers will enjoy premium coverage of the best teams and players worldwide.

Become the Homebase of Your Customers’ Favorite Teams!

Offer exclusive live coverage of your customers’ favorite teams. With the DIRECTV Sports Packages offered by Sports Direct, your customers can watch every game of the season LIVE, including preseason games. If you want to add even more value to your business, you can include the most popular sports packages at one low monthly price.


Sports Direct wants to give your customers access to live sporting events 365 days a year. With the addition of the latest professional and college sports packages, DIRECTV FOR BUSINESS offers your customers more ways to enjoy live events throughout the entire season.

Customers can watch live events featuring matchups from the nation’s best leagues, including the NFL, NBA, MLB, NASCAR, NHL, MLS, PGA TOUR, WNBA, and more.

DIRECTV FOR BUSINESS includes all the features people know and love about DIRECTV, plus exclusive benefits such as the ability to watch live events without having to pay extra fees and the option to add premium channels like HBO®, SHOWTIME®, and Cinemax® to your package.


Sports Direct offers DIRECTV Sports Packages to bars and restaurants, giving your customers access to over 200 live events every week across multiple sports networks, including NFL, NHL, MLB, MLS, NBA, NCAAF, NASCAR, and more. Plus, you’ll receive exclusive programming like ESPNU, ESPNews, SEC Network, FOX College Football and FOX Soccer Plus.

With Sports Direct, your customers can watch all the big games without missing a thing with DIRECTV FOR BUSINESS. If you want to catch the action all season long, you won’t find better value elsewhere!


The NBA League Pass brings your customers even more access to live basketball action throughout the regular season. Your customers can watch up to 40 live out-of-market games per week via the NBA App, NBA TV, NBA League Pass, and Your customers will also receive exclusive video highlights and behind-the-scenes footage.


The MLB Extra Innings package offers fans access to over 40 live Major League Baseball games every week, including every game played in Japan. During the regular season, your customers can catch up on all the action with a combination of live baseball games and highlights from previous games without leaving your bar or restaurant. In addition, the package features comprehensive play-by-play coverage throughout the entire postseason.


Sports Direct gives your customers every NHL game live in high definition on NBCSN, CNBC, USA, and NHL Network. Your customers can watch every out-of-market regular-season game live in HD via the NBC Sports app, online, and on select TVs. 


The 2018 MLS Direct Kick™ Season Pass gives fans access to every single game played by each team during the regular season – including all out-of-market matchups. Your customers can enjoy a variety of benefits throughout the entire season, including Up to 233 regular season games, all out-of-market games, and exclusive pregame and halftime experiences across multiple platforms.

DIRECTV MVP Marketing Program

DIRECTV MVP is a promotional program offered by DIRECTV designed to help marketers promote their campaigns to consumers. The kit includes various marketing tools, including flyers, brochures, postcards, and posters. 

Exclusive Marketing Tools You Need to Drive Traffic to Your Business

Sports Direct offers the DIRECTV MVP Marketing program, which gives restaurant and bar owners like you access to some of the best promotional products. Whether you are looking for a way to promote your brand, attract new customers, or encourage repeat visits, there are countless ways to use our exclusive marketing tools to increase foot traffic. 

Your benefits of the DIRECTV MVP Marketing Program include:

  • Promotions and Merchandise Kits – Get exclusive, free promotions and give away items to draw attention to your brand.
  • Unique Branding Opportunities – Use your logo and colors to identify yourself among other businesses in your area.
  • Free Consultation – Contact us today to learn how we can help grow your business!

On Premise Promotional Kits Designed to Drive Traffic

Get free promotional items like banners, posters, coasters, and more for NFL, NBA, MLB, NHL, and college sports fans. These are designed to help you promote your sports packages while driving traffic to your business.

The Sports Bar Finder Mobile App

Sports fans can now use the DIRECTV free iOS or Android mobile app to find nearby sports bars and restaurants where they can watch their favorite teams play. This makes it easy to plan a night out without worrying about finding a place to watch a game.

Only Bars and Restaurants with DIRECTV are listed, so you get a leg up over the competition. Call Sports Direct today to learn more!


Sports Direct wants to take your business to the next level and offer your customers all the sporting events they could want while they enjoy your food, drinks, and atmosphere with  DIRECTV FOR BUSINESS. Contact us today to learn more about Sports Direct and  DIRECTV FOR BUSINESS options! 


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