Keep the taproom full through last pour.
Commercial public-viewing TV programming for breweries, taprooms, and tasting rooms, so the big game plays on your floor, event nights land with the right energy, and your license is handled by a commercial-only partner serving all 50 states.
One of the original six commercial DIRECTV dealers · Techs & engineers in all 50 states
Get a quote built for your breweries & taprooms
Share your locations and screen count and we will tailor commercial programming to your space. Prefer to talk it through? Call New Sales at 888-688-1699.
- One accountable commercial partner, never a consumer call center
- Worry-free signal reliability built for public viewing
- A consultative, not transactional, approach
Your floor is only as full as the reason to stay. Give people one.
A brewery earns its margin on the second pint, the shared table that turns into a group, and the regular who plans a Sunday around your taproom. Live content is one of the simplest ways to earn all three. On game day, a wall of screens turns a quiet afternoon into a full house. On a slow weeknight, ambient sports and event programming keep early guests comfortable until the room fills in. Tap rooms are event-driven and community-first, and the right programming meets both moods without turning your tasting room into a sports bar you never meant to build. It is a small upgrade with an outsized effect on dwell time and repeat visits.
Why the right programming makes the difference
A taproom lives on the crowd it keeps. When there is no live game on game day, or the feed freezes at kickoff, the room thins out and drinkers drift to the sports bar two doors down. Worse, running a home television account in a room that sells beer is a licensing violation under federal copyright law, and a residential setup was never built to run open-to-close through your busiest weekends. The wrong screen quietly costs you the second and third round, the event-night regulars, and the reason people choose your taproom over a can from the grocery store.
Sports Direct supplies the correct commercial public-viewing programming for breweries and taprooms, so live sports, big-fight cards, and event-night content play on your floor exactly when the crowd wants them, on commercial-grade equipment engineered for continuous, all-day operation. One accountable commercial partner owns the licensing, the install, and ongoing support, so your staff pour beer instead of troubleshooting a dead feed. The result is a room that fills up on game day and gives people a reason to stay for one more.
Built for the tasting-room floor. Backed by commercial expertise.
Breweries and taprooms fall under the commercial public-viewing tier, the right fit for high-traffic rooms where guests watch sports together. Our specialists scope your floor plan, screen count, and event calendar to recommend the right channel mix, then handle everything from equipment specification and installation to ongoing account reviews. You focus on the beer and the crowd. We keep every screen live and the licensing clean.
Built for breweries & taprooms
Public-viewing programming built for a full room
Our commercial public-viewing tier is the correct category for a taproom that sells beer and gathers a crowd. That means live sports, the big games, regional coverage, and the flexibility to program the wall for game day or set an easy ambient mix on a quiet afternoon, all on a lineup designed for rooms where people watch together.
Proper commercial licensing, fully handled
Showing television in a business that sells drinks is a commercial use under federal copyright law, and it requires commercial programming rights, not a residential account. We supply the correct commercial licensing from day one, so your taproom is fully covered and your team never has to weigh a compliance question against simply getting the game on.
Commercial-grade equipment for open-to-close weekends
Consumer TVs and home receivers are not built for the continuous, all-day operating cycles of a busy taproom. We specify and install commercial-grade displays and receiving equipment engineered for that demand, dependable from the first pour of a Saturday session through the last call of a game-night crowd.
Program the floor for game day and event nights
Trivia, live music, watch parties, and release-day crowds each want a different screen. We help you set the wall for the big game, keep an ambient mix running between events, and put your beer list, tap changes, and upcoming events on screen with commercial-free background music from Music Choice.
On-screen messaging that sells the next pour
Pair your programming with on-screen messaging that promotes seasonal releases, flight specials, merch, and your event calendar directly on the taproom screens, turning idle display space into an active way to move product without adding to your staff workload.
One concierge partner for every taproom you run
Expanding from a flagship to a second taproom or a satellite tasting room? We standardize programming, equipment, and support across every location under one commercial agreement, one invoice, one account contact, and a consistent floor experience wherever guests find you.
Programming designed for every part of the floor.
A working taproom is really several rooms in one, and each has a different job. A consultative programming approach fits the screen to the space, from the bar rail to the beer garden to the private event corner.
The bar rail and tap wall
The busiest sightlines in the house. A cluster of screens above the taps keeps the game front and center so regulars settle in at the bar for the whole afternoon instead of one quick pint.
Communal tables and the main floor
Big shared tables turn a game into a group event. Well-placed screens across the floor mean every seat has a view, which keeps parties together, loud, and ordering another round.
The patio and beer garden
Outdoor drinking space is prime real estate on a nice day. Commercial-grade displays specified for the patio keep the game going outside so the crowd never has to choose between the sun and the score.
The private event and tasting corner
Buyouts, watch parties, and release events need a dedicated wall you can program on the fly. We set up the space so a group can take over a game or run their own event without disrupting the rest of the taproom.
The brewhouse tour and lobby
The first impression before the first pour. Ambient screens near the entrance and tour area set an inviting tone and can carry your story, your beer list, and what is on tap today.
Multi-taproom operations
Running more than one location? One accountable partner standardizes the programming and support so your second and third taprooms feel as dialed-in as your flagship, all under a single agreement.
Breweries & Taprooms, answered
What breweries & taprooms ask most before they request a quote.
A taproom that sells beer is a commercial, public-viewing setting, and showing television there requires commercial programming rights. A residential account is licensed strictly for private home use, so displaying one in a taproom is a licensing violation that exposes your business to legal and financial risk. We supply the correct commercial public-viewing programming from day one, so you are properly covered.
Yes. Our commercial public-viewing tier is built around live sports and the big games, plus regional and national coverage, so the wall is ready for game day. During a free consultation a specialist will match the right channel lineup and any premium sports options to your crowd and your event calendar. Programming is subject to availability on satellite and/or streaming.
As many as your floor plan needs. We scope the bar rail, communal floor, patio or beer garden, and any private event space, then specify and install commercial-grade displays and receiving equipment engineered for continuous, open-to-close operation across every one of them.
Yes. We help you set the wall for the big game when the crowd wants it and run an easy ambient mix between events, plus on-screen messaging for your beer list, tap changes, and upcoming events. Trivia nights, watch parties, and release days each get the screen setup they need.
You get one accountable commercial partner, not a consumer call center. We install commercial-grade equipment built for continuous public viewing and back it with worry-free signal reliability and responsive support, so a busy Saturday does not turn into a manager on hold while the room empties out.
Absolutely. We standardize programming, equipment specifications, and support across every taproom under one commercial agreement, with one invoice and one account contact, so each location delivers the same floor experience whether it is your flagship or your newest tasting room.
Speak with a programming specialist
Free and no-pressure — call New Sales for a tailored quote.
Get a quote built for your taproom
Tell us about your floor, your patio, and your event calendar, and a commercial programming specialist will follow up fast. No pressure, just a solution-focused conversation.
Where to go next
See how we tailor commercial programming for every kind of business, what our install and support team delivers, and how multi-site operators standardize every screen under one partner.
Explore other industries we serve
Become the ultimate home of sports
Talk to a commercial programming specialist and get a package built for your business.