Give your community the big game
Sports and entertainment programming at special pricing for eligible 501(c) organizations — installed and supported nationwide.
Free & no-pressure · check your eligibility in minutes
For eligible 501(c) organizations and businesses only. Not for residential use.
Comfort, normalcy, togetherness
More than a signal — programming brings comfort, normalcy, and togetherness. Shared movie nights and live sports spark conversation and strengthen community. As one of the original six commercial DIRECTV dealers, Sports Direct delivers commercial-grade reliability paired with nonprofit-specific pricing.
When the room fills, so does the mission
The screen lights up — and so does your community
Pro football on a Sunday, the big game on a Saturday night, a shared movie that turns strangers into neighbors. Programming becomes the reason people show up — and stay.
How we serve your organization
For 20+ years we have built consultative, concierge-level partnerships — not transactional sales. Here is what that means for your nonprofit.
Concierge Consultation
A programming specialist designs around your mission, your spaces, and the people you serve — never a one-size-fits-all package off a shelf.
One Accountable Provider
One point of contact for design, installation, billing, and service — across every building and campus you operate.
Worry-free Reliability
Commercial-grade equipment and responsive support so the screen is there when your community gathers to watch.
Nationwide Footprint
Technicians and engineers in all 50 states, coordinating installs and service wherever your organization calls home.
Built for eligible 501(c) organizations
Special pricing applies to qualifying tax-exempt organizations. We verify status as part of a quick, no-pressure eligibility check.
501(c)(3) Nonprofits
Specially-priced commercial programming with live sports and entertainment for qualifying organizations.
Fire Departments & First Responders
Specially-priced programming plus a contribution to each department served — taking care of those who take care of us.
Other Eligible 501(c) Organizations
Civic, recreation, social, and veterans organizations and other tax-exempt groups per IRS definitions.
The right programming for every space
We tailor lineups to how each part of your organization actually gathers and watches.
Public Viewing
Community halls, day rooms, and shared spaces where people gather to watch together.
Business Viewing
Lobbies and waiting areas, with optional on-screen messaging for your mission.
Private Viewing
Patient, resident, and member rooms with dependable individual lineups.
Three simple steps to game day
From eligibility check to install, your specialist handles the details — so your team can focus on your mission.
Check eligibility
Verify your 501(c) status — it takes minutes.
Free consultation & quote
A specialist designs a tailored, no-pressure custom solution.
Install & ongoing support
Professional installation plus nationwide service in all 50 states.
Communities of every kind
Nonprofit and tax-exempt organizations nationwide trust Sports Direct to bring people together.
Giving back to those who give back
Some organizations do more than serve their members — they serve us all. We honor that with specially-priced programming and direct support.
Standing with our first responders
Taking care of those who take care of us
Fire Departments & First Responders
Specially-priced programming plus a contribution to each department we serve — taking care of those who take care of us.
Native American Tribes
Bespoke, specially-priced programming plus support for Native American community initiatives.
Trusted by leading commercial operators
Nonprofit programming, answered
What organizations ask most before they check eligibility.
All eligible 501(c) organizations — not just 501(c)(3)s — including civic, recreation, social, and veterans organizations and other tax-exempt groups per IRS definitions. We verify status as part of a quick eligibility check.
We build a tailored quote around your organization type, locations, and viewing needs. Programming changes, so we invite a custom, no-pressure quote rather than quoting a fixed price.
Yes — one accountable provider with a single point of contact across all your locations, nationwide.
Our SignalSaver solution delivers a 99% effective signal (based on a nationwide study; requires a compatible internet-connected receiver, min. 2 Mbps per receiver), backed by responsive support.
Yes. Your data is never sold or shared with third parties for marketing.
Speak with a programming specialist
Free and no-pressure — call New Sales to check your eligibility.
99% effective signal based on a nationwide study. SignalSaver requires a compatible internet-connected receiver (min. 2 Mbps per receiver). For eligible 501(c) organizations and businesses only. Not for residential use.
Check your nonprofit eligibility
Free, no-pressure — speak with a programming specialist and build a tailored solution.