Sports Direct | DLM Media
Casinos & Sportsbooks

This is where gaming belongs

The leading provider to the gaming industry — serving 90%+ of U.S. casinos with the programming and worry-free signal that keep the floor full.

One of the original six commercial DIRECTV dealers · Techs & engineers in all 50 states

Built for gaming

Where the action never goes dark

On a gaming floor, the screen is the experience. Bettors stay, drink, and wager when every game, fight, and race is live in front of them in crisp, uninterrupted picture — and they walk the moment a feed goes dark on a marquee matchup. As the leading provider to the gaming industry, we keep the action on every wall so your floor stays full and your handle keeps moving.

The challenge

Why the right programming makes the difference

The cost of getting it wrong

A sportsbook is only as good as its wall of screens. A dropped feed during a marquee game empties the floor and sends bettors elsewhere.

How Sports Direct delivers

For 20+ years, independent operators and national gaming groups have trusted Sports Direct to keep every game, fight, and race live across the floor — with commercial-grade reliability, every game from every league, and a consultative partnership that 90%+ of U.S. casinos rely on.

Casinos & Sportsbooks — commercial DIRECTV programming
Trusted across the gaming industry

The name behind the biggest floors

We serve 90%+ of U.S. casinos with sportsbook-grade reliability and worry-free signal. From a single property to a multi-state portfolio, we design, install, and support it all.

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What you get

Built for casinos & sportsbooks

Sportsbook-grade reliability

Redundant signal and commercial equipment engineered so the wall never goes dark during the games that matter most.

Every league, every event

Every game, the big fights, racing, and international play — the full slate bettors come to watch.

Trusted by the biggest names

The leading provider to gaming, serving 90%+ of U.S. casinos — from independents to national groups.

90%+
Of U.S. casinos served
20+
Years serving gaming
24/7
Signal monitoring
Every zone

One property, every screen live

From the sportsbook wall to the high-limit lounge, every space on your floor gets the right content on the right screen.

01

The sportsbook wall

A floor-to-ceiling video wall carrying every league and every event at once, engineered so the marquee game never drops when the floor is at its fullest.

02

Casino floor bars

Keep players seated and wagering with every fight, race, and game on the bar-top and overhead screens, all driven by worry-free signal across the property.

03

High-limit rooms and lounges

A premium, curated viewing experience for your most valuable guests, with the discretion and picture quality that matches the room.

Common questions

Gaming & Casinos, answered

What casinos & sportsbooks ask most before they request a quote.

That is exactly what we engineer for. Our commercial design and all-50-states support team deliver worry-free signal so the action stays live when your floor is fullest and the stakes are highest.

Yes. We serve 90%+ of U.S. casinos, from a single sportsbook to multi-state gaming portfolios, with one team designing, installing, and supporting every screen consistently.

Consumer service is not built or licensed for a gaming floor. As one of the original six commercial DIRECTV dealers with 20+ years in the field, we deliver the commercial-grade reliability, licensing, and support an operator of your scale requires.

Reach out for a consultation and we will scope your property, recommend the right design for each zone, and provide a tailored quote — with concierge support backed by 98%+ year-over-year retention.

Speak with a programming specialist

Free and no-pressure — call Gaming Support for a tailored quote.

877-659-9257

Become the ultimate home of sports

Talk to a commercial programming specialist and get a package built for your business.

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