Everything you need to run TV like a pro.
One partner for commercial programming, premium equipment, professional installation, and worry-free signal — so every screen lights up and stays live, in every space you run.
Commercial TV, handled from signal to screen
As one of the largest commercial DIRECTV dealers in the country, we handle every piece of the system — so you get one accountable partner instead of a tangle of vendors.
Commercial DIRECTV programming
The right business-grade channel lineup — every game, every Sunday, the big games, and the national sports networks your guests want — licensed and priced for public, commercial spaces.
Premium satellite equipment
Commercial receivers, dishes, and distribution hardware built for uptime — not the consumer gear that fails when the room is full.
Professional installation & wiring
Clean, code-conscious installs and structured cabling done right the first time, so every screen lights up and stays that way.
Signal monitoring & support
Proactive monitoring and responsive support engineered so kickoff, tip-off, and the final round never cut out when it matters most.
Worry-free reliability — SignalSaver
Our SignalSaver solution keeps the feed live through weather and outages, delivering a 99% effective signal so the room never goes dark on the big play.
Multi-screen / zoned design
Dozens of screens mapped, zoned, and managed — the right game on the right wall, in perfect sync across the whole room.
Multi-location rollouts
Standardized programming, coordinated installs, and consolidated billing across your entire footprint — from a few sites to hundreds.
99% effective signal based on a nationwide study. SignalSaver requires a compatible internet-connected receiver (min. 2 Mbps per receiver).
More ways to make every screen work harder
The relationship goes further than the channel lineup. As part of one accountable partnership, we can turn your screens into atmosphere, messaging, and even a marketing channel of their own.
CETV Now! — DOOH advertising
A digital out-of-home advertising network that puts your message on screens where your audience already is — turning the same screens that entertain your guests into a revenue and marketing channel.
Music Choice — sound & messaging
Commercial-free background music paired with customizable on-screen messaging and signage, so the room sounds as on-brand as it looks and every screen works a little harder for you.
Turn your screens into a marketing channel
The same screens that keep your guests watching can carry your message, too. CETV Now! is a digital out-of-home network that puts your brand exactly where your audience already is — making every display work double duty as entertainment and revenue.
Built around how your room is viewed
Commercial packages designed by viewing type — Public for bars, restaurants, and gaming floors; Business for lobbies, lounges, and waiting areas; and Private for offices, salons, gyms, and resident rooms. Every lineup is tailored, so we invite a custom quote rather than a shelf price.
A lineup built for your room, not a shelf.
Public Viewing
Bars, restaurants & gaming floors
- Every game, every Sunday
- Designed for public establishments
- Lineups up to 185+ channels
- Regional & national sports
Business Viewing
Lobbies, lounges & waiting areas
- News, sports & entertainment mix
- Optional on-screen messaging
- Music Choice background music
- Calm, on-brand atmosphere
Private Viewing
Offices, salons, gyms & resident rooms
- Tailored private lineups
- Streaming or satellite options
- Multi-room & zoned design
- Coordinated billing
From first call to game day in four steps
A clear, low-friction path to a system that just works — managed by people who have done it for 30+ years.
- 01
Consult
We learn your space, your crowd, and the games that drive your business — then scope the programming and equipment that fit.
- 02
Design
We map screens, zones, and the channel mix into a tailored commercial plan built for your room and your budget.
- 03
Install
Our professionals handle equipment, wiring, and setup with minimal disruption — done right the first time.
- 04
Support
Ongoing monitoring and one accountable team to call, so the feed stays live and the experience stays consistent.
The details that matter
Straight answers on programming, coverage, and reliability. Need yours? Call a specialist any time.
Yes. As a premium commercial business-TV provider with 30+ years of expertise and an authorized commercial dealer, Sports Direct sets up qualifying public establishments with the commercial sports programming that draws a crowd. Call New Sales at 888-688-1699 for a custom quote.
Sports Direct | DLM Media is headquartered in Phoenix with a strong Las Vegas presence and technicians and engineers in all 50 states — coordinated installation and service across single sites and multi-location footprints.
Public, commercial establishments require commercial programming and equipment — it is both a licensing requirement and the only way to get business-grade reliability, support, and the right channel lineup. Sports Direct serves businesses only, never residential.
Programming and channel lineups change, so we build a tailored, no-pressure custom quote around your viewing type, locations, and goals rather than a fixed shelf price. Talk to a programming specialist and we will design the right solution.
Sports Direct installs commercial-grade equipment with monitoring and responsive support specifically so the feed stays live when it matters most. Our SignalSaver solution delivers a 99% effective signal (based on a nationwide study; requires a compatible internet-connected receiver, min. 2 Mbps per receiver).
Yes. Multi-location and national accounts get consistent programming, coordinated rollouts, one point of contact, and one accountable provider across every site nationwide.
Become the ultimate home of sports
Talk to a commercial programming specialist and get a package built for your business.