Sports Direct | DLM Media
Who We Serve

Built for the rooms where the big game matters most.

For 30+ years, one of the country's largest commercial DIRECTV dealers has kept the screens live across casinos, bars, hotels, dealerships, government facilities, and multi-location footprints — the live sports your guests expect, backed by worry-free signal.

Trusted across gaming, hospitality, auto & healthcare · 30+ years · all 50 states
  • William Hill
  • Mako Gaming
  • Goldie's
  • Aspen Dental
  • Deca Dental
  • Pacific Dental Services
  • Western Dental
  • DSI
Every industry, one partner

Find the room you run

The leading provider to gaming — serving 90%+ of U.S. casinos — and a leading provider to auto, we tailor commercial programming, equipment, and worry-free reliability to the way each business actually works. Choose your world and see exactly how we keep guests in the room.

Casinos & SportsbooksGaming & Casinos

This is where gaming belongs

The leading provider to the gaming industry — serving 90%+ of U.S. casinos with the programming and worry-free signal that keep the floor full.

90%+
Of U.S. casinos served
30+
Years serving gaming
24/7
Signal monitoring
Gaming Support877-659-9257Explore Gaming & Casinos
Restaurants & BarsRestaurants & Bars

Be the place the whole town watches the game

Every game, every Sunday, the big games, and the worry-free signal that fills tables on game night and keeps regulars coming back.

Every
Game, every Sunday
Full
Bar on game night
#1
Reason fans choose you
Explore Restaurants & Bars
Hotels & HospitalityHotels & Hospitality

Give guests a reason to stay in — and come back

Sports, news, and entertainment across the lobby, lounge, and every room — the in-stay experience that earns loyalty.

Longer
Guest stays
Higher
Repeat bookings
One
Partner, every space
Explore Hotels & Hospitality
Auto DealershipsAuto Dealerships

Keep the service lounge full — and customers happy

A leading provider to the auto industry — live sports and entertainment that turn showroom and service wait time into a reason to come back.

Leading
Provider to auto
Any
Dealership size
Better
CSI / satisfaction
Auto Support866-646-1899Explore Auto Dealerships
Senior LivingSenior Living

More than a signal — comfort, connection, community

Sports, news, and entertainment in common rooms and resident rooms that bring people together and feel like home.

More
Than a signal
Every
Common & resident room
Worry-free
Reliability
Explore Senior Living
Dental & Medical OfficesDental & Medical

Turn the waiting room into a calmer place

Sports, news, and entertainment that ease patient anxiety and make wait time feel shorter.

Calmer
Patient experience
Shorter
Perceived wait
One
Accountable provider
Explore Dental & Medical
US GovernmentUS Government

Trusted programming for government facilities

Reliable, accountable video programming and equipment for agencies from local to federal, nationwide.

30+
Years of expertise
Local→Federal
Agencies served
50
States covered
Government Support888-380-4133Explore US Government
Nonprofits & 501(c) OrganizationsNonprofits

Give your community the big game

Special commercial pricing for eligible 501(c) organizations, first responders, and tribal communities — installed and supported nationwide.

501(c)
Eligible nonprofits
Give-Back
First responders & tribes
Nationwide
Install & support
Explore Nonprofits
Multi-Location & National AccountsMulti-Location

One partner. Every location. Zero headaches.

Standardized programming, equipment, and billing across your entire footprint — coordinated by a single accountable team.

1
Accountable partner
All
Locations, in sync
50
States supported
Explore Multi-Location
A packed gaming floor with live sports on every screen
The room never goes dark

When the big game is on, every screen is on you.

From the casino sportsbook wall to the corner booth at your busiest bar, a single dropped feed empties the room. We engineer commercial-grade reliability and worry-free signal so the play never cuts out — the reason 90%+ of U.S. casinos and operators nationwide renew with us year after year.

90%+
Of U.S. casinos served
98%+
Year-over-year retention
50
States, techs & engineers

One partner, every location.

Running more than one site? We centralize programming across your entire footprint — consistent packages, coordinated rollouts, one invoice, and a single accountable team nationwide.

Multi-location solutions
More than a signal

Giving back to the communities we serve

Beyond business, we partner with the organizations that hold communities together — fire departments and first responders, Native American tribes, government agencies, and eligible 501(c) nonprofits — with specially-priced programming and the same worry-free reliability.

Firefighters and first responders we support

Programming that strengthens community

Shared movie nights and live sports spark connection in senior living, veterans halls, faith organizations, and beyond. If your organization qualifies, our give-back programs pair nonprofit pricing with commercial-grade service nationwide.

Explore give-back programs

Become the ultimate home of sports

Talk to a commercial programming specialist and get a package built for your business.

Call nowGet a Quote