TV built to honor first responders
DLM Media's Give-Back program delivers premium commercial TV programming to fire departments at preferred rates - plus a direct donation to your station when service activates.
Taking care of those that take care of us - commercial-only, never residential
A quote built around your station
Share your station count and screen needs and a Give-Back specialist will build your preferred-rate commercial programming package. Prefer to talk it through? Call New Sales at 888-688-1699.
- Preferred pricing designed around fire-department budgets
- Direct donation to your firehouse upon service activation
- Worry-free commercial signal - never a consumer workaround
Taking care of those that take care of us
Launched in November 2024, DLM Media's Give-Back program is a direct commitment to the men and women who staff American firehouses. It pairs commercially compliant, preferred-rate TV programming with a real financial contribution to every department that activates service - because quality downtime matters for the people on the front line.
Why the right programming makes the difference
Many fire departments run consumer TV accounts in their day rooms - a compliance risk that violates programming terms and leaves the department exposed. When the feed drops during a big game or a slow consumer router fails, there is no commercial support line to call. Crews settle for static and a support queue built for households.
DLM Media sets every firehouse up with fully licensed commercial service, business-grade equipment, and SignalSaver reliability that keeps the feed live. Preferred rates fit department budgets. A direct donation funds station needs. And one specialist handles everything - from the first call through every shift that follows.
A partnership forged in genuine respect
DLM Media launched the Give-Back program because firehouses deserve more than a workaround. They deserve commercial-grade entertainment, preferred pricing, and a partner that contributes something real - a direct donation to the department from day one.
Four commitments to every participating station
The Give-Back program is structured around four concrete deliverables - not marketing language. Every firehouse that activates service receives all four.
Preferred pricing, built for budgets
Fire departments run lean. Every Give-Back agreement is structured at preferred rates tailored specifically to departmental budgets - not commercial bar rates, not consumer offers, and never a one-size-fits-all box.
A real donation to your department
DLM Media contributes funds directly to each participating firehouse upon activation. That money goes straight to immediate departmental needs - equipment, training, or whatever the crew decides.
Extensive live sports and entertainment
Give crews the content they deserve during downtime - live sports, news, entertainment channels, and the big games that matter, on screens sized and positioned for the day room.
Flexible, customized solutions
Every station is different. We design around your square footage, number of screens, shift patterns, and viewing preferences. One call with a specialist and the spec is done.
Built for the demands of a working firehouse
A firehouse is a commercial environment. The programming that runs in it needs to meet commercial licensing standards - and the equipment and support need to match the pace of around-the-clock operations.
Commercial service, not a workaround
Showing TV in a firehouse common area or day room is a commercial use. Consumer accounts are a compliance risk and a service liability. We set it up right, so your department is fully covered.
Worry-free signal reliability
Business-grade equipment and SignalSaver technology keep the feed live through busy watch schedules, major weather events, and the games everyone stays up for. Your screens do not go dark when it matters.
One accountable partner
A dedicated specialist handles your quote, install, and ongoing support. Never a consumer call center, never a disconnected vendor chain - one number, one relationship, for the life of the account.
Nationwide reach, local execution
DLM Media has technicians and engineers in all 50 states. Whether your department is in a metro area or a rural county, professional installation and support reach you.
From first call to live screens in four steps
Getting your department into the Give-Back program is straightforward. A specialist guides you through every step - no paperwork maze, no procurement friction.
Confirm eligibility
Paid and volunteer fire departments, EMS agencies, and first-responder organizations across the U.S. qualify. If you serve your community in an emergency-response capacity, you belong in this program.
Connect with a specialist
Call or submit the form below. A Give-Back program specialist gathers your station details - number of locations, screens, and viewing preferences - and builds your custom quote at preferred rates.
Professional install, nationwide
Our technician network handles everything from equipment to cabling to programming setup. Your crew does not lift a finger - we show up, install, verify, and hand off a system that works.
Donation confirmed, service live
Upon activation, DLM Media makes a direct contribution to your department. From that point forward, your team has premium entertainment and one support contact for anything that comes up.
Give-Back program, answered
What fire department administrators and chiefs ask most before activating the Give-Back program.
The program is open to paid and volunteer fire departments, fire districts, EMS agencies, and first-responder organizations across the United States. If your organization operates in an emergency-response capacity and serves your community, a Give-Back specialist can confirm eligibility during your initial consultation - at no cost and with no obligation.
It means your commercial programming agreement is structured at rates designed around fire-department budgets - not standard commercial bar or restaurant rates. The exact pricing is customized to your number of locations, screens, and channel requirements. We do not publish fixed tiers because every station is different; a specialist builds your quote to fit.
DLM Media makes a direct financial contribution to each participating firehouse upon activation of service. The funds go to your department to use as needed - equipment, training, community programs, or operational needs. There are no strings attached to how the donation is applied.
Showing programming in a common area, day room, or any shared space where personnel gather is a commercial use under copyright and programming law. Consumer accounts are not licensed for that use, which creates a compliance liability for the department and a service risk if the provider detects it. Our Give-Back program sets you up with fully compliant commercial service from day one.
Yes. The Give-Back program scales from a single station to a district with multiple facilities. Our national account capability and field network in all 50 states handle multi-location rollouts under one agreement, with consistent equipment, programming, and support across every station.
Your package is built to your department - live sports, news, entertainment, and the channels your crew actually watches. We do not publish fixed channel counts because they vary by package tier and availability; a specialist will walk you through the options and recommend the right fit for your station. Programming is subject to availability.
Speak with a Give-Back specialist
Free and no-pressure - call New Sales for a tailored program quote.
Request your Give-Back quote in under a minute
Tell us about your department and a Give-Back specialist will follow up fast with preferred-rate programming options and donation details.
Related programs and services
The Give-Back program is one part of DLM Media's commitment to community organizations. See the broader nonprofit programming offer, the full industry list, and multi-location solutions for organizations with several stations.
Honor the crew. Activate the Give-Back program.
A Give-Back specialist is ready to build your department's preferred-rate commercial TV package and confirm your station donation. Commercial-only, all 50 states.