Give guests a reason to stay in — and come back
Sports, news, and entertainment across the lobby, lounge, and every room — the in-stay experience that earns loyalty.
One of the original six commercial DIRECTV dealers · Techs & engineers in all 50 states
Programming that earns the return booking
From the lobby to the last channel a guest flips to before sleep, programming quietly shapes how welcome a property feels. The right mix of sports, news, and entertainment — backed by worry-free signal — turns idle screens into a reason to linger, order another round, and book the return stay. We design that experience across your whole property as one partner.
Why the right programming makes the difference
A flat in-room and lounge experience sends guests out the door — and shows up in your reviews and repeat bookings.
DIRECTV for Business programming through Sports Direct enhances the guest experience with the sports, news, and entertainment travelers expect — plus Music Choice background music and on-screen messaging — keeping guests on property longer and booking again.
Lobby to guest room, handled as one
We design, install, and support every screen on the property — common areas, food and beverage, and in-room — so your team manages one relationship instead of a patchwork of vendors. With technicians and engineers in all 50 states, support scales with your flag.
Built for hotels & hospitality
Lobby to guest room
One programming partner across common areas, bars, lounges, and in-room — consistent and managed.
The channels guests expect
Live sports, national news, and premium entertainment that make a stay feel like an upgrade.
Property-scale support
Equipment and service built for hospitality, from boutique properties to national flags.
DIRECTV for Business in every space on property
From the front door to the top floor, programming is designed for the way each space is actually used — public areas that set the tone, and guest rooms that earn the review.
Lobby & reception
The first impression. Live news and sports with Music Choice background audio set a polished tone the moment guests arrive, while optional on-screen messaging spotlights amenities, dining, and events.
Restaurant & bar
Keep guests on property through the big game. Commercial DIRECTV for Business packages built for public viewing drive food and beverage revenue and turn a quiet evening into a full house.
Fitness center & gym
Give the cardio deck a reason to stay longer. Sports, news, and entertainment on every screen make the gym feel like a true amenity instead of an afterthought.
Conference & event spaces
Meeting-ready by default — live broadcasts for game-day events, news for working sessions, and screens that double as digital signage for conferences and banquets.
Pool, patio & public spaces
Programming that follows guests outdoors. Reliable signal across pool decks, courtyards, and shared lounges keeps common areas lively from the morning news to the evening match.
In-room programming
Where loyalty is won. Deliver the channels travelers actually want in every guest room — consistent across every floor and property — for the in-stay experience that shows up in your reviews and repeat bookings.
Hotels & Hospitality, answered
What hotels & hospitality ask most before they request a quote.
Yes. We design, install, and support programming across the entire property — lobby, lounge, bar and restaurant, fitness and conference space, and every guest room — so you manage a single relationship from one team.
We do. With technicians and engineers in all 50 states and 20+ years serving commercial properties, we standardize the guest experience across your portfolio while honoring each brand requirements.
Worry-free signal is the point. As one of the original six commercial DIRECTV dealers with 98%+ year-over-year retention, we back every install with responsive, property-scale support so screens stay live when guests are watching.
Absolutely. We design programming for every space — fitness centers, meeting and event rooms, pool decks, patios, and other public areas — with commercial-grade equipment and signal rated for each environment, all coordinated by one team on one bill.
Every property is different, so we build a quote around your layout, number of rooms, common areas, and the channel lineup your guests expect. Request a quote and we will design a package scoped to your property.
Speak with a programming specialist
Free and no-pressure — call New Sales for a tailored quote.
Become the ultimate home of sports
Talk to a commercial programming specialist and get a package built for your business.