Be the place the whole town watches the game
Every game, every Sunday, the big games, and the worry-free signal that fills tables on game night and keeps regulars coming back.
One of the original six commercial DIRECTV dealers · Techs & engineers in all 50 states
Programming that fills tables and builds regulars
On game night, the difference between a packed house and empty tables comes down to one thing: whether fans know your screens will have the matchup they came for. The right commercial programming turns one-time visitors into regulars who claim their stool every Sunday, because they trust you will have every game without fail. That trust fills seats, lifts checks, and keeps the crowd from drifting to the bar down the street.
Why the right programming makes the difference
Empty tables on game night are revenue you never get back. If the big game is not on — or the signal cuts at kickoff — fans walk to the bar down the street.
Sports Direct sets you up as the ultimate home of sports: every game, every Sunday, and commercial packages designed for public viewing, backed by worry-free signal so the play never drops at the worst moment.
Every game, every Sunday, on worry-free signal
We engineer commercial DIRECTV setups built for crowds and licensed for public display, so the matchup your fans came for is always on — and the signal never drops at kickoff.
Built for restaurants & bars
Every game, every Sunday
Carry the games your customers cannot watch at home — the single biggest reason they choose your bar.
Packages built for public viewing
Commercial programming priced and designed for business, not residential — built to fill seats.
Worry-free signal
Commercial equipment and monitoring so kickoff, tip-off, and the final round never cut out.
One setup, every kind of sports venue
From a packed neighborhood bar to a sprawling patio, we design programming around how your room actually fills.
Neighborhood sports bar
Put every Sunday matchup on every screen so regulars know your bar is the one place that never misses a game. The crowd shows up early and stays through the late slate.
Full-service restaurant
Run the marquee game in the bar and keep the dining room comfortable, with programming zoned screen by screen. You capture game-day spend without turning every table into a stadium.
Brewery, taproom, or patio
Bring the big game outdoors with signal engineered for large, open spaces and bright daylight. Your patio becomes the destination when the weather and the schedule line up.
Restaurants & Bars, answered
What restaurants & bars ask most before they request a quote.
Yes. We build commercial packages designed for public viewing that carry the full slate of NFL Sundays along with the other leagues and matchups your crowd asks for, so you are never the bar that does not have the game on.
Businesses must use a commercial account licensed for public display. As one of the original six commercial DIRECTV dealers, we set you up correctly so you are properly licensed and never at risk for showing games to a paying crowd.
We engineer your system for worry-free signal and back it with technicians and engineers in all 50 states. With 20+ years of experience and 98%+ year-over-year retention, our job is making sure the game is on when your house is full.
Pricing depends on your venue size, number of screens, and the programming your crowd wants, so we tailor every quote to your space. Request a quote and we will design a setup and price built around how your room fills on game day.
Speak with a programming specialist
Free and no-pressure — call New Sales for a tailored quote.
Become the ultimate home of sports
Talk to a commercial programming specialist and get a package built for your business.