Keep the service lounge full — and customers happy
A leading provider to the auto industry — live sports and entertainment that turn showroom and service wait time into a reason to come back.
One of the original six commercial DIRECTV dealers · Techs & engineers in all 50 states
Turn the wait into a reason to return
A long service wait should not feel long. Premium DIRECTV FOR BUSINESS programming turns idle minutes in the lounge into time customers barely notice — live sports, news, and the channels they actually want — so the experience stays positive from drop-off to pickup. Happier waits protect your CSI scores and the repeat business that follows them.
Why the right programming makes the difference
A long service wait with nothing to watch is where customer satisfaction goes to die — and where your CSI scores take the hit.
Whether you are an independent dealership, a national auto group, or a service & repair facility, Sports Direct understands your needs and keeps waiting customers engaged with live sports and programming throughout your space.

Coverage that fits every rooftop you run
Whether you operate a single independent rooftop or a national auto group, we design and install commercial video that looks and sounds premium in every space your customers see. As a leading provider to the auto industry, we know what keeps dealership guests comfortable and satisfaction high.
Built for auto dealerships
Showroom & lounge coverage
Programming across the floor and waiting areas that elevates the entire dealership experience.
Built for any size
Independent rooftops, national groups, and standalone service centers — a leading provider to auto.
Happier waits, better scores
Turn unavoidable wait time into a comfortable experience that protects customer satisfaction.
Every space your customers wait
One thoughtful design covers the rooms where impressions are made and patience is tested.
Service and customer lounge
The room where wait times are won or lost. Live sports and news keep guests engaged through long repairs, so a two-hour service feels like far less.
Showroom floor
Premium programming on the big screens sets the tone the moment customers walk in, reinforcing a high-end buying experience while they browse inventory.
Sales and finance waiting
Paperwork and approvals take time. The right channels keep buyers relaxed and occupied through every signature, smoothing the final stretch of the deal.
Auto Dealerships, answered
What auto dealerships ask most before they request a quote.
Yes. We design for any size, from one independent store to national auto groups, and our technicians and engineers in all 50 states make multi-rooftop rollouts straightforward.
We manage multi-site projects as a single program with one point of contact, so every rooftop is set up to the same standard on a schedule that fits your operations.
Completely. This is commercial DIRECTV FOR BUSINESS, properly licensed for public spaces like showrooms and lounges, with worry-free signal and support built for business use — never residential service.
Pricing depends on your spaces, screen count, and programming needs. Request a quote and we will build a tailored recommendation for your dealership or group.
Speak with a programming specialist
Free and no-pressure — call Auto Support for a tailored quote.
Become the ultimate home of sports
Talk to a commercial programming specialist and get a package built for your business.
