Sports Direct | DLM Media
Auto Dealerships

Keep the service lounge full — and customers happy

A leading provider to the auto industry — live sports and entertainment that turn showroom and service wait time into a reason to come back.

One of the original six commercial DIRECTV dealers · Techs & engineers in all 50 states

Built for dealerships

Turn the wait into a reason to return

A long service wait should not feel long. Premium DIRECTV FOR BUSINESS programming turns idle minutes in the lounge into time customers barely notice — live sports, news, and the channels they actually want — so the experience stays positive from drop-off to pickup. Happier waits protect your CSI scores and the repeat business that follows them.

The challenge

Why the right programming makes the difference

The cost of getting it wrong

A long service wait with nothing to watch is where customer satisfaction goes to die — and where your CSI scores take the hit.

How Sports Direct delivers

Whether you are an independent dealership, a national auto group, or a service & repair facility, Sports Direct understands your needs and keeps waiting customers engaged with live sports and programming throughout your space.

Auto Dealerships — commercial DIRECTV programming
From showroom to service bay

Coverage that fits every rooftop you run

Whether you operate a single independent rooftop or a national auto group, we design and install commercial video that looks and sounds premium in every space your customers see. As a leading provider to the auto industry, we know what keeps dealership guests comfortable and satisfaction high.

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What you get

Built for auto dealerships

Showroom & lounge coverage

Programming across the floor and waiting areas that elevates the entire dealership experience.

Built for any size

Independent rooftops, national groups, and standalone service centers — a leading provider to auto.

Happier waits, better scores

Turn unavoidable wait time into a comfortable experience that protects customer satisfaction.

Leading
Provider to auto
Any
Dealership size
Better
CSI / satisfaction
Where it works

Every space your customers wait

One thoughtful design covers the rooms where impressions are made and patience is tested.

01

Service and customer lounge

The room where wait times are won or lost. Live sports and news keep guests engaged through long repairs, so a two-hour service feels like far less.

02

Showroom floor

Premium programming on the big screens sets the tone the moment customers walk in, reinforcing a high-end buying experience while they browse inventory.

03

Sales and finance waiting

Paperwork and approvals take time. The right channels keep buyers relaxed and occupied through every signature, smoothing the final stretch of the deal.

Common questions

Auto Dealerships, answered

What auto dealerships ask most before they request a quote.

Yes. We design for any size, from one independent store to national auto groups, and our technicians and engineers in all 50 states make multi-rooftop rollouts straightforward.

We manage multi-site projects as a single program with one point of contact, so every rooftop is set up to the same standard on a schedule that fits your operations.

Completely. This is commercial DIRECTV FOR BUSINESS, properly licensed for public spaces like showrooms and lounges, with worry-free signal and support built for business use — never residential service.

Pricing depends on your spaces, screen count, and programming needs. Request a quote and we will build a tailored recommendation for your dealership or group.

Speak with a programming specialist

Free and no-pressure — call Auto Support for a tailored quote.

866-646-1899

Become the ultimate home of sports

Talk to a commercial programming specialist and get a package built for your business.

Call nowGet a Quote