More than a signal — comfort, connection, community
Sports, news, and entertainment in common rooms and resident rooms that bring people together and feel like home.
One of the original six commercial DIRECTV dealers · Techs & engineers in all 50 states
Programming that feels like a daily companion
For many residents, the television is more than a screen in the corner — it is a familiar voice in the morning, the game shared with a neighbor, the channel that brings the wider world home. Dependable programming keeps residents connected to what they love and gives families peace of mind that comfort is always close. When the picture is clear and the favorites are always there, every common room and every resident room feels a little more like home.
Why the right programming makes the difference
For residents, TV is a daily companion. Unreliable or limited programming means isolation, complaints, and a community that feels less like home.
Sports Direct brings comfort, normalcy, and togetherness to senior living — shared viewing in day rooms and dependable programming in resident rooms, with consultative design and worry-free reliability across your community.
Reliability residents and families count on
From the morning news in the day room to a favorite series in a resident room, we deliver worry-free signal across the whole community — designed, installed, and supported by technicians and engineers in all 50 states.
Built for senior living
Public & private viewing
Programming for shared day rooms and dependable lineups in each resident room.
A catalyst for connection
Movie nights and live sports that spark conversation and strengthen community.
Reliability residents count on
Worry-free signal and responsive support so the screen is always there when it matters.
One community, every space
Thoughtful programming for the rooms where residents gather and the rooms they call their own.
Common and day rooms
Shared viewing turns the day room into a gathering place — game days, classic films, and live events that spark conversation and bring neighbors together.
Resident rooms
Each room gets dependable, easy-to-navigate programming so residents can settle in with the channels and shows that feel like home, anytime they like.
Theaters and activity rooms
Big-screen movie nights, fitness sessions, and special broadcasts come through crisp and clear, making activity spaces a highlight of the weekly calendar.
Senior Living, answered
What senior living ask most before they request a quote.
Yes. We design a single, cohesive system that delivers shared viewing in common rooms and day rooms alongside dependable programming in every resident room — all supported as one community.
Absolutely. We set up simple, intuitive controls so residents can find their favorites with ease, and we make day-to-day operation effortless for your staff. If anything comes up, our support team is here.
Yes. With technicians and engineers in all 50 states and 20+ years of commercial experience, we design and support multi-building campuses so every space stays consistent and connected.
Every community is different, so we build a plan around your spaces, resident count, and goals. Request a quote and we will put together a tailored proposal — no guesswork, just a clear recommendation.
Speak with a programming specialist
Free and no-pressure — call New Sales for a tailored quote.
Explore other industries we serve
Become the ultimate home of sports
Talk to a commercial programming specialist and get a package built for your business.