One of the original six. Three decades in the game.
Sports Direct | DLM Media is one of the original six commercial dealers for the nation’s leading satellite-TV provider — headquartered in Phoenix with technicians and engineers in all 50 states, serving U.S. businesses for 30+ years.
Among the first — and among the largest — commercial dealers in the country.
When commercial satellite programming began, we were one of just six dealers entrusted to bring it to American businesses. Three decades later, that head start has become deep, industry-specific expertise no consumer reseller can match.
For more than 30 years, Sports Direct | DLM Media has done one thing exceptionally well: deliver premium commercial entertainment and dependable signal that keep guests in the room — watching, cheering, and coming back. Our team brings 100+ years of combined entertainment-industry experience to every engagement.
We are not a consumer reseller. Public, commercial establishments require commercial programming, equipment, and accountability — and serving U.S. businesses, never residential, is the only business we are in.
That focus has made us the leading provider to gaming and auto — serving 90%+ of U.S. casinos — alongside restaurants and bars, hotels and hospitality, healthcare, senior living, government, and multi-location brands.
From a single bar to hundreds of coordinated locations, one accountable team handles the programming, the equipment, and the support — a partnership our customers renew on year after year, earning 98%+ year-over-year retention.
A team that treats your room like its own.
Behind every install is a crew that has spent three decades learning what keeps a room full — the right lineup for your guests, commercial-grade equipment, and the accountability to make it right the moment something slips.
From our Phoenix headquarters to technicians and engineers in all 50 states, the same philosophy travels with us: deliver pro football, the big games, and live sports your guests come to watch — then stand behind every screen, every season.
100+
Years of combined entertainment-industry experience
98%+
Year-over-year customer retention
Three decades of proof, not promises.
A partnership, not a transaction
The difference between a screen that flickers and a room that stays full comes down to who is behind it — and how they choose to work with you.
30+ years, commercial only
Three decades specialized in commercial video programming for business — never residential. We know your floor.
Consultative, not transactional
We design programming around your guests and your goals, not a one-size-fits-all package off a shelf.
Industry-specific expertise
Tailored solutions across gaming, restaurants & bars, hospitality, auto, healthcare, senior living, and government.
Service that earns 98%+ retention
One accountable provider, one point of contact, and a support commitment our customers renew on year after year.
The names that set the standard rely on us
Independent operators and the most demanding national groups in gaming and hospitality count on Sports Direct to keep every screen live.
Taking care of those who take care of us.
For the firefighters, first responders, and community organizations that show up for everyone else, we bring the big game home — at pricing built for the mission, not the margin.
Premium entertainment for the people who serve
Our partnership extends beyond business. Through dedicated give-back programs, we bring premium commercial entertainment to the organizations that serve their communities.
Fire Departments & First Responders
Specially-priced programming plus a contribution to each department we serve — taking care of those who take care of us.
Native American Tribes
Bespoke, specially-priced programming plus support for Native American community initiatives.
Eligible 501(c) Nonprofits
Discounted commercial programming for qualifying tax-exempt organizations nationwide.
Government Agencies
Entertainment programming for agencies from local to federal, with the reliability institutions require.
Nonprofit discounts apply to eligible 501(c) organizations. Talk to a programming specialist to confirm eligibility and design the right solution.
Built for the businesses that live on game day
One partner who understands your floor, your guests, and your screens — whatever you run.
An authorized commercial dealer for the nation’s leading satellite-TV provider, delivering the programming your guests come to watch.
Commercial entertainment comes down to the value of content — premium live sports and the big games, Music Choice commercial-free background music with on-screen messaging, and CETV Now! digital out-of-home advertising, all backed by worry-free signal and one accountable provider across every location.
Become the ultimate home of sports
Talk to a commercial programming specialist and get a package built for your business.