Sports Direct | DLM Media
Legal

Privacy Policy

This policy explains what information Sports Direct collects through this website, how we use it, and the choices you have. We have kept it in plain language.

Last updated: September 5, 2026

The short version

We collect business contact details when you ask us for a quote, we use them to respond to you and to provide our services, and we do not sell or rent your information. You can ask us to update or delete what we hold at any time.

1.Introduction

Sports Direct | DLM Media (“Sports Direct,” “we,” “us,” or “our”) provides commercial video programming and related services to businesses and organizations across the United States. This Privacy Policy explains what information we collect through https://www.sportsdirectllc.com, how we use it, and the choices you have.

Our services are sold to businesses and organizations rather than to individual consumers for residential use. Most of the information we receive is business contact information submitted by someone requesting a quote or asking a question on behalf of their company.

2.Information We Collect

We collect two kinds of information through this website.

Information you give us

When you complete a quote request or contact form, we collect what you enter, which may include:

  • Your first and last name
  • Your business or organization name
  • Your email address and phone number
  • Your industry and the number of locations you operate
  • Anything you choose to write in the message field

You are not required to submit a form to browse this site. Please do not send us sensitive personal information — such as government identification numbers, financial account numbers, or health information — through these forms.

Information collected automatically

Like most websites, our site and its hosting provider automatically record standard technical information when you visit, such as your IP address, browser type and settings, device type, referring page, and the pages you view. We also receive aggregated usage information through our analytics provider, as described below.

3.Cookies and Analytics

Cookies are small text files a website stores in your browser. We use them, together with Google Analytics, to understand how visitors find and use this site — for example, which pages are viewed most often and whether our pages load correctly. This helps us improve the site.

Most browsers let you refuse or delete cookies through their settings. Blocking cookies may affect how parts of this site work. Google also offers a browser add-on that lets you opt out of Google Analytics measurement, available through Google’s own website.

This site does not respond to browser “Do Not Track” signals, as no common standard for them has been adopted.

4.How We Use Your Information

We use the information described above to:

  • Respond to your quote request, question, or support inquiry
  • Prepare a proposal and provide, install, and support our services
  • Communicate with you about your account, order, or service
  • Send information you asked us to send
  • Operate, maintain, secure, and improve this website
  • Comply with our legal obligations and enforce our agreements

We do not sell or rent your personal information.

5.How We Share Information

We share information only in these circumstances:

  • Service providers. Companies that help us operate this site and our business — for example website hosting, email delivery, analytics, and automated spam and bot protection. They may access information only as needed to perform those services for us.
  • Fulfilling your request. Where it is necessary to deliver the service you asked about, such as coordinating an installation or a programming order on your behalf.
  • Legal reasons. When we believe disclosure is required by law, regulation, subpoena, or legal process, or is necessary to protect the rights, property, or safety of our company, our customers, or others.
  • Business transfers. In connection with a merger, acquisition, financing, or sale of all or part of our business, information may be transferred as part of that transaction.

6.Spam and Bot Protection

To keep our forms usable and free of automated abuse, submissions are screened by an automated bot protection service. That screening may process your IP address and basic information about your browser for security purposes. We use it only to distinguish genuine submissions from automated ones.

7.Data Security and Retention

We use reasonable administrative and technical safeguards intended to protect the information we hold against loss, misuse, and unauthorized access. No website, email system, or method of transmitting information over the internet is completely secure, however, and we cannot guarantee absolute security.

We keep the information you submit for as long as needed for the purpose it was collected — such as responding to your inquiry and maintaining our customer and business records — and for as long as required by applicable law.

8.Your Choices and Rights

You can contact us at any time to:

  • Ask what information we hold about you
  • Ask us to correct information that is inaccurate
  • Ask us to delete information, where we are not required to keep it
  • Stop receiving marketing messages from us

You can also unsubscribe from our marketing emails using the link in those messages. We may still need to send you messages about an active order or service.

Depending on where you live, you may have additional rights regarding your personal information under applicable state or other privacy laws. If you would like to exercise any such right, contact us using the details below and we will respond as required by the law that applies to you.

9.Children’s Privacy

This website and our services are intended for businesses and organizations. The site is not directed to children, and we do not knowingly collect personal information from children. If you believe a child has provided us information, please contact us and we will delete it.

11.Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes to our practices or for legal or operational reasons. When we do, we will revise the “Last updated” date at the top of this page. We encourage you to review this page periodically.

12.Contact Us

If you have questions about this Privacy Policy or about how we handle your information, please reach out:

This page is provided for general information about our privacy practices and is not legal advice.

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