DIRECTV for Business, done right
Exclusive commercial programming, every game every Sunday, and worry-free signal reliability — backed by 30+ years as one of the largest commercial DIRECTV dealers in the country.
The games your customers can only watch at your place
Every game, every Sunday, the out-of-market matchups, and the big games for public viewing are the single biggest reason fans leave the couch. Carry the live sports they can't get at home, and you become the room they choose every game day.
Every game, every Sunday
Every pro football matchup all afternoon, available commercially only through an authorized dealer — the single biggest reason fans pick your room over their couch.
Out-of-market matchups
The games beyond your local market, all afternoon long — the wall-of-screens experience that keeps the whole room locked in until the final whistle.
National sports networks
The full slate of live sports, studio shows, and marquee events your customers expect, on every screen in the building.
The big games & RSNs
Out-of-market matchups, the big fights, racing, and regional sports networks that home plans simply cannot carry — the marquee events fans can only watch at your place.
TV that keeps customers in the room — watching, cheering, and coming back.
We set qualifying businesses up with the commercial sports lineup that fills seats and turns a quiet Sunday into your busiest day of the week.
The biggest names in gaming put these games on their walls
A consumer plan won't work for your business
Public, commercial establishments require commercial programming and equipment — it's both a licensing requirement and the only way to get business-grade reliability, support, and the right channel lineup.
Required for public venues
Showing TV in a public, commercial establishment requires commercial programming and equipment — it is a licensing requirement, not an option.
Business-grade reliability
Commercial equipment with signal monitoring is built so the feed stays live through kickoff, tip-off, and the final round — when it matters most.
Real commercial support
A dedicated commercial team and 30+ years of track record — not a consumer call center — standing behind every install nationwide.
Built for the room
Zoned, managed, multi-screen setups engineered for floors, lounges, and walls of TVs — far beyond what a consumer box can do.
Consumer plan
Built for a living room — not a venue.
- Not licensed for public, commercial display
- Consumer call center, residential SLAs
- No every-game-every-Sunday lineup for your business
- Single-room equipment, no zoning
- No dedicated account team
DIRECTV for Business
Authorized commercial programming + worry-free signal.
- Properly licensed for public venues
- Business-grade reliability + signal monitoring
- Every game, every Sunday & commercial sports packages
- Zoned, managed walls of synchronized screens
- Dedicated commercial specialists, nationwide service
Worry-free signal when it matters most
Our SignalSaver solution delivers a 99% effective signal, backed by commercial-grade equipment, monitoring, and responsive support — so kickoff, tip-off, and the final round never cut out in front of a full room.
99% effective signal based on a nationwide study. SignalSaver requires a compatible internet-connected receiver (min. 2 Mbps per receiver).
Programming built for business
Commercial lineups priced and licensed for public venues — from sports-first floors to lobbies, lounges, and multi-location footprints.
Public Viewing
Bars, restaurants & gaming floors
- Every game, every Sunday
- Designed for public establishments
- Lineups up to 185+ channels
- Regional & national sports
Business Viewing
Lobbies, lounges & waiting areas
- News, sports & entertainment mix
- Optional on-screen messaging
- Music Choice background music
- Calm, on-brand atmosphere
Private Viewing
Offices, salons, gyms & resident rooms
- Tailored private lineups
- Streaming or satellite options
- Multi-room & zoned design
- Coordinated billing
Walls of screens, perfectly in sync
From a single bar TV to a hundred-screen sportsbook, we design zoned, managed layouts that put the big games exactly where your guests are looking — every screen tuned, synchronized, and monitored so nothing drops at the worst possible moment.
The track record behind every install
As one of the original six commercial DIRECTV dealers, our experience is the reliability you put on your floor — proof points businesses renew on year after year.
Why businesses trust Sports Direct
One commercial partner, every kind of room
From casino floors to service lounges, we tailor DIRECTV for Business to the way your space actually runs.
Find your fit, then plan your rollout
Browse every industry we program, see how our team installs and supports your room, or scope a standardized plan if you operate more than one location.
DIRECTV for Business, answered
The questions venues ask most before they switch to a commercial dealer.
Yes. As a premium commercial business-TV provider with 30+ years of expertise and an authorized commercial dealer, Sports Direct sets up qualifying public establishments with the commercial sports programming that draws a crowd. Call New Sales at 888-688-1699 for a custom quote.
Sports Direct | DLM Media is headquartered in Phoenix with a strong Las Vegas presence and technicians and engineers in all 50 states — coordinated installation and service across single sites and multi-location footprints.
Public, commercial establishments require commercial programming and equipment — it is both a licensing requirement and the only way to get business-grade reliability, support, and the right channel lineup. Sports Direct serves businesses only, never residential.
Programming and channel lineups change, so we build a tailored, no-pressure custom quote around your viewing type, locations, and goals rather than a fixed shelf price. Talk to a programming specialist and we will design the right solution.
Sports Direct installs commercial-grade equipment with monitoring and responsive support specifically so the feed stays live when it matters most. Our SignalSaver solution delivers a 99% effective signal (based on a nationwide study; requires a compatible internet-connected receiver, min. 2 Mbps per receiver).
Yes. Multi-location and national accounts get consistent programming, coordinated rollouts, one point of contact, and one accountable provider across every site nationwide.
Get DIRECTV for Business at your location
Talk to a commercial programming specialist and get a package built for your business.