Sports Direct | DLM Media
Retail & Malls

Keep shoppers browsing longer.

Premium commercial programming and background music for retail stores and malls, delivered with worry-free signal and concierge service from a commercial-only provider.

Free, no-pressure consultation · Techs & engineers in all 50 states

Trusted across gaming, hospitality, auto & healthcare · 30+ years · all 50 states
  • William Hill
  • Mako Gaming
  • Goldie's
  • DSI
  • Moose International
  • Fraternal Order of Eagles
Built for retail and malls

Get a quote built for your stores and shoppers

Share your locations and screen count and we will tailor commercial programming to your sales floor, common areas, and back-of-house. Prefer to talk it through? Call New Sales at 888-688-1699.

  • One accountable commercial partner, never a consumer call center
  • Worry-free signal reliability built for public viewing
  • A consultative, not transactional, approach
Free, no-pressure quote

Get a custom quote for your business

Tell us about your space and a commercial programming specialist will follow up. No pressure, just a solution-focused conversation.

The value of content

The right screen keeps a shopper in the store a little longer

Retail is a battle for attention and time on your floor. Great programming and on-brand music make browsing feel effortless, ease the wait at fitting rooms and checkout, and give shoppers a reason to stay, look, and buy.

The challenge

Why the right programming makes the difference

The cost of getting it wrong

Dark or dated screens, a consumer plan that is not built for public viewing, and mismatched music across locations make a store feel flat and a mall feel tired. Shoppers move on faster, and a signal that drops on a busy Saturday costs you the exact moment you needed attention most.

How Sports Direct delivers

We design commercial programming and licensed background music around how each space is used, install business-grade equipment built for public viewing, and back it with worry-free signal and one concierge team. One accountable partner keeps every screen on-brand and on air, store to store.

What you get

Built for the retail floor

Turn dwell time into sales

Screens in browsing zones, fitting-room queues, and food-court seating keep shoppers relaxed and in the store longer, so more visits turn into purchases.

Set the shopping mood

Fully licensed, commercial-free background music, hand-curated by expert programmers, keeps your floor on-brand from open to close with on-screen messaging built in.

Promote on every screen

Run store promotions, mall directories, seasonal campaigns, and tenant messaging alongside your programming to move product and drive foot traffic.

Reach shoppers beyond your walls

Extend your message onto CETV Now digital out-of-home screens in high-traffic malls and concourses, the DOOH network DLM Media builds and supports nationwide.

All 50
States served
185+
Channels available
1 partner
Across every location
Digital screens in a high-traffic mall concourse reaching shoppers
Beyond your walls

Reach shoppers on screens across the mall

As the exclusive national master dealer and fulfillment partner for the CETV Now digital out-of-home network, DLM Media places, programs, and maintains screens in high-traffic venues including malls, so your message reaches shoppers where they already spend their time.

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Why commercial

The advantages of a commercial-only partner

Built for public viewing

Showing TV on a retail floor or in a mall common area is a commercial use that requires commercial programming and equipment. We handle it properly so your business stays covered.

Worry-free signal

Business-grade equipment and monitoring keep your screens live through weekend rushes, holiday hours, and back-to-back events, so your floor never goes dark.

One concierge partner

A dedicated commercial specialist scopes your stores, screens, and shopper experience. Not a consumer call center, and never a one-size-fits-all box.

One partner across every location

From a single boutique to a national chain or an entire mall footprint, get the simplicity of a single provider standardizing the experience across all your locations.

Designed for every space

One program for the whole property

From the anchor store to the food court to the back office, we tailor the content and equipment to how each space is actually used.

01

Anchor and department stores

Large-format screens in browsing areas and lounges keep shoppers comfortable and engaged while they move through the floor.

02

Fitting-room and checkout queues

Live content and on-screen offers turn waiting moments into browsing moments, easing lines and lifting basket size.

03

Food courts and seating areas

Public-viewing programming and the big games give diners a reason to linger, then head back out to shop.

04

Mall common areas and concourses

Directories, tenant promotions, and DOOH campaigns run on the screens shoppers already pass all day long.

05

Electronics and specialty showrooms

Demonstration walls and feature displays stay lit with premium content that shows off the merchandise and the technology.

06

Break rooms and back-of-house

Private-viewing programming and background music keep staff areas comfortable without touching the sales-floor experience.

Common questions

Retail & malls, answered

What retail and mall operators ask most before they request a quote.

Yes. Showing TV in a store, a mall common area, or a food court is a public commercial use, which requires commercial programming and equipment, not a residential plan. We serve U.S. businesses only and set your locations up correctly so you stay properly covered.

We tailor programming to how each space is used. Public-viewing areas like food courts can carry live sports and the big games, while sales floors and lounges can run lifestyle and entertainment content. We also add commercial-free background music with customizable on-screen messaging for promotions and directories. Programming is subject to availability on satellite and streaming.

Yes. We build a programming and equipment spec to your standards, then deploy it site by site with technicians and engineers in all 50 states. You get one accountable partner, consistent screens, and a single point of contact across every store or tenant space.

Yes. DLM Media is the exclusive national master dealer and fulfillment partner for CETV Now, a digital out-of-home advertising network that places screens in high-traffic venues including malls. We handle install, programming, and maintenance so your message reaches shoppers where they already are.

We use business-grade equipment and monitoring designed for public viewing so your screens stay live during peak weekends, holidays, and events. If anything needs attention, you have one concierge team to call rather than a consumer help line.

Speak with a programming specialist

Free and no-pressure. Call New Sales for a tailored quote.

888-688-1699
Ready when you are

Request your quote in under a minute

Tell us about your stores or property and a commercial programming specialist follows up fast.

Free, no-pressure quote

Get a quote for your retail or mall spaces

Tell us about your space and a commercial programming specialist will follow up. No pressure, just a solution-focused conversation.

Keep every shopper in the store longer

Talk to a commercial programming specialist and get a package built for your retail floor or mall.

Call nowGet a Quote