Honoring those who serve
Sports Direct | DLM Media is proud to stand with AMVETS and with every man and woman who has worn the uniform of the United States. It is an honor to support our service members, and the least we can do.
With gratitude to our service members, veterans, and military families
Freedom is never free, and we do not forget it
Every day, men and women in uniform put themselves between the rest of us and harm. They miss birthdays and holidays. They carry burdens that many of us will never see. And when they come home, they deserve a country that stands ready to stand with them.
That is why supporting our service members is something we are proud to do. For more than 30 years we have built our business on service, and we know that nothing we offer compares with what they give. Our support of AMVETS is a small token of our eternal gratitude.
Veterans serving veterans
AMVETS (American Veterans) is a national veterans service organization with a simple purpose: to safeguard the entitlements of those who have served honorably, and to improve life for them, their families, and the communities where they live, through leadership, advocacy, and service.
Founded in Kansas City
Delegates from veterans clubs gathered in Kansas City, Missouri and founded the American Veterans of World War II, so that those coming home would have a voice and a place to turn.
Chartered by Congress
On July 23, 1947, President Harry S. Truman signed the law granting AMVETS its congressional charter, a national recognition of the organization and its purpose.
Veterans serving veterans
AMVETS has grown into a nationwide organization with posts in communities across the country, open to those who are serving or have honorably served in the U.S. Armed Forces, including the National Guard and Reserve.
Learn more in AMVETS' own words: About AMVETS · Our history
Real help for those who gave so much
Behind the name is a long list of practical, life-changing work. These are a few of the ways AMVETS serves veterans and their families.
AMVETS also advocates in Washington, D.C. on behalf of veterans. See their advocacy work.
Thank you to all who have served
Active duty, National Guard, Reserve, and veteran. Whatever the uniform, whatever the era, whatever the mission, we honor your service.
- U.S. Army
- U.S. Marine Corps
- U.S. Navy
- U.S. Air Force
- U.S. Space Force
- U.S. Coast Guard
- National Guard & Reserve
The least we can do, with eternal gratitude
No gesture of ours can repay what our service members have given. Standing with AMVETS is a small token of our gratitude, offered with respect, humility, and a promise to keep showing up for those who showed up for us.
Three words we take to heart
Honor
Those who serve put everything on the line, often far from home and from the people they love. Recognizing that sacrifice is not a campaign for us. It is a conviction.
Gratitude
Our freedoms were earned by someone. We are grateful for every service member, veteran, and military family, and we say so plainly: thank you.
Support
We believe in backing the organizations that stand beside veterans every day. Supporting AMVETS is the least we can do, and we are proud to do it.
Join us in saying thank you
If this page moves you, the best next step is to support the people doing the work. These links take you to the official AMVETS website.
If a veteran you know is struggling
The Veterans Crisis Line is free, confidential, and open 24/7. Dial 988 and press 1, or text 838255.
Service is part of who we are
Supporting AMVETS sits alongside the work we do every day for the people who protect and serve our communities.
About this page, answered
A few things worth knowing about our support of AMVETS and our veterans.
No. This page is published by Sports Direct | DLM Media to express our support for AMVETS and for our service members and veterans. AMVETS did not write it, and our support does not imply any endorsement of our company or services by AMVETS. For official information, programs, and membership, please visit amvets.org.
AMVETS (American Veterans) is a national veterans service organization, founded in 1944 and chartered by Congress in 1947. It works to safeguard the entitlements of veterans who have served honorably and to improve life for them, their families, and their communities through leadership, advocacy, and services such as free VA claims assistance, career help, and scholarships.
Membership is open to those who are serving or have honorably served in the U.S. Armed Forces, including the National Guard and Reserve. Eligibility and member benefits are set by AMVETS, so please check amvets.org for the latest details.
You can donate through AMVETS, join as an eligible veteran, find and visit a local post, or volunteer in your community. Every one of those links to the official AMVETS website from this page. Simply thanking a veteran in your life is a wonderful place to start too.
Eligible 501(c) organizations, which can include veterans organizations, posts, and halls, may qualify for specially priced commercial programming and the same concierge service we provide everywhere. A programming specialist confirms eligibility during a free, no-pressure consultation. Programming is for businesses and organizations only, never residential.
The Veterans Crisis Line is free, confidential, and available 24 hours a day. Dial 988 and then press 1, or text 838255. You do not need to be enrolled in VA benefits or health care to use it.
A place to gather, and the big game on
Posts, halls, and veterans organizations are where friendships are renewed and game day feels like home. If your organization is an eligible 501(c), a programming specialist can talk through specially priced commercial programming, free and with no pressure. Prefer to talk it through? Call New Sales at 888-688-1699.
- Specially priced programming for eligible 501(c) organizations
- One accountable provider for design, install, and support
- Technicians and engineers in all 50 states
For eligible 501(c) organizations and businesses only. Not for residential use.
To every service member and veteran: thank you.
Your service is the reason we are free to build, gather, and cheer. We are honored to stand with you.
Sports Direct | DLM Media is a supporter of AMVETS. This page is published by Sports Direct | DLM Media, not by AMVETS, and does not imply endorsement by AMVETS of Sports Direct | DLM Media or its products and services. AMVETS and its name belong to their owner.