The right programming for every chair.
Commercial TV and background music built for hair salons and barbershops - live sports and game-day energy where your fans want it, the right lifestyle vibe everywhere else, all properly licensed and backed by concierge support in all 50 states.
One of the original six commercial DIRECTV dealers · Techs & engineers in all 50 states
Get a quote built for your hair salons & barbershops
Share your locations and screen count and we will tailor commercial programming to your space. Prefer to talk it through? Call New Sales at 888-688-1699.
- One accountable commercial partner, never a consumer call center
- Worry-free signal reliability built for public viewing
- A consultative, not transactional, approach
The chair is where your brand lives. Program it for every client.
A cut, color, or shave is time your client cannot rush - twenty minutes to an hour in the chair, often longer while color is processing. That captive stretch is one of the most valuable things a service business owns, and the programming on your screens decides whether it feels like an experience or a wait. Keep a regular happy and they rebook, refer their friends, and stay loyal for years; winning back a client you lost to a flat, forgettable visit costs a multiple of what it ever took to keep them. In a sports-forward barbershop, the shop that has every game on is the shop fans choose - the screens are half the reason they walk in. In a full-service salon, the right music and lifestyle programming set a mood that says this room is current, considered, and worth coming back to. Same goal, two different rooms: the right programming for every chair.
Why the right programming makes the difference
A shop that runs a residential TV or streaming account is exposed on two fronts at once. First, consumer accounts are licensed for private home use only; the moment you display one in a salon or barbershop that charges for services, you are in violation of federal copyright licensing and carrying real legal and financial risk. Second - and just as costly day to day - the wrong programming quietly works against you: a barbershop with no game on when the regulars came in to watch it, or a salon running loud, mismatched channels that clash with the calm, current mood you have worked to build. The chair is where your brand lives for twenty to sixty minutes at a stretch. Getting the programming wrong wastes every one of those minutes.
Sports Direct matches each space to the programming it actually needs. For sports-forward barbershops, that means the public-viewing commercial tier - every game, the big matchups, and the game-day energy that turns your shop into the place fans book with. For full-service salons, it means the business-viewing tier: commercial-free background music from Music Choice to set the room, lifestyle and entertainment programming to keep the floor lively, and on-screen messaging to promote your services and retail. All of it is properly licensed for commercial use, delivered on business-grade equipment, and handled by one accountable partner - so the only thing you think about is the client in your chair.
Game-day energy or an upscale vibe. We program both.
Hair salons and barbershops are not one audience - they are two, and often both under one roof. A barbershop runs on live sports and the buzz of the big games, which is exactly what the public-viewing tier is built for. A full-service salon runs on atmosphere: commercial-free music, lifestyle programming, and a room that feels calm and current. Our specialists scope your shop, your chairs, and your clientele, then match each zone to the right commercial tier and handle everything from equipment to licensing to ongoing support. You focus on the craft. We keep the right thing on every screen.
Built for hair salons & barbershops
Public-viewing programming for sports-forward barbershops
For barbershops, live sports are not background - they are the draw. Our public-viewing commercial tier carries every game and the big matchups your regulars come in to watch, turning game day into the reason they book with you instead of the shop down the street. When the whole slate is on your screens, the chairs stay full and the room stays loud in the best way.
Business-viewing and commercial-free music for full-service salons
For salons, atmosphere is everything. Pair the business-viewing tier with professionally licensed, commercial-free background music from Music Choice - 84 curated formats - to set the exact vibe your brand is known for, while lifestyle and entertainment programming keeps the floor lively without the noise and energy spikes of a sports package.
Proper commercial licensing, fully handled
Displaying TV in a salon or barbershop that generates revenue is a commercial use under federal copyright law - it requires commercial programming rights, not a residential account. We supply the correct licensing from day one, public-viewing where sports lead and business-viewing where ambient content fits, so your shop is covered and you never face an awkward conversation with a licensing auditor.
On-screen messaging that sells while clients sit
Every minute a client spends in your chair is a minute to promote what you offer. On-screen messaging through Music Choice lets you spotlight service add-ons, retail products, membership and loyalty offers, and next-visit booking - running all day on your screens without adding a thing to your front desk workload.
An atmosphere that keeps your best talent
Stylists and barbers have their pick of chairs to rent in a competitive labor market, and the feel of the room matters to them as much as it does to your clients. A shop with the right music, the games on, and an energy people want to be around is a shop your talent stays at - protecting the relationships your clients booked for in the first place.
One concierge partner, scalable across every location
From a single-chair studio to a multi-location group, you get one dedicated commercial specialist who knows your shops - not a residential consumer call center. Operating more than one location? We standardize programming, equipment, and support under one commercial agreement, with one invoice and one point of contact, so every shop delivers the same experience.
Programming designed for every space in your shop.
A salon or barbershop has distinct zones, each with its own rhythm and its own client mindset. A consultative commercial approach matches the right programming to each one - from the styling floor to the break room.
The barber chairs and styling floor
This is where the experience is won. On the barbershop side, game-day programming keeps sports fans locked in through every cut and shave - the shop with every game on is the one they book with. On the styling side, lifestyle and entertainment content keeps the energy up without overpowering the conversation. Either way, the screen in front of the chair is part of why clients choose you.
The reception and waiting area
Walk-ins and waiting clients form an impression in seconds. The right screen in your waiting area signals that the shop is current and cares about the experience, while engaging programming makes a few minutes feel like no wait at all. It is the cheapest upgrade you can make to a first impression - and one of the first things a new client notices.
Wash and color processing stations
Clients at the shampoo bowl or waiting out a color process are stationary for twenty to forty-five minutes with nothing to do - the single best engaged-viewing moment in the shop. A well-placed screen with the right programming turns that time into part of the treatment, so processing feels like a pause worth savoring rather than a stretch of staring at the wall.
Background music and the staff break room
Commercial-free Music Choice sets the vibe across the whole floor and gives your brand a consistent sound from open to close. Behind the scenes, a screen in the break room gives your stylists and barbers a genuine break between clients - a small thing that helps keep good talent in a competitive market, all covered under the same commercial agreement.
Salons & Barbershops, answered
What hair salons & barbershops ask most before they request a quote.
Displaying television in a business that charges for services - including a salon or barbershop - is a commercial use under federal copyright law. Residential cable, satellite, and streaming subscriptions are licensed for private home use only, and using one in your shop is a licensing violation that exposes you to legal and financial risk. Sports Direct supplies the correct commercial programming: the public-viewing tier for sports-forward barbershops and the business-viewing tier where ambient content fits, so your shop is properly covered from day one.
Yes - that is exactly what the public-viewing commercial tier is for. We set your barbershop up to carry every game and the big matchups your regulars come in to watch, properly licensed for public display. The shop that reliably has the games on becomes the shop sports fans book with, and we engineer the signal so the action stays live when your chairs are full.
Absolutely. Commercial-free background music from Music Choice comes in 84 curated formats, so you can dial in the exact mood your brand is known for. Paired with on-screen messaging, you can promote service add-ons, retail products, membership and loyalty offers, and next-visit booking directly on your screens - an all-day marketing tool that runs itself without adding to your team workload.
Both. We scope a system around your space, whether that is one screen in a single-chair studio or dozens of screens across a multi-location group. Multi-location operators get standardized programming, equipment, and support under one commercial agreement - one invoice, one point of contact, and a consistent experience whether a client visits your flagship or your newest shop.
Our technicians coordinate installs to minimize disruption to your book - typically working early morning, after hours, or on your slower days. We handle the full scope: equipment delivery, mounting, receiver setup and configuration, and signal verification before we leave. Your team never has to manage the technical side, and we do not leave until every screen is confirmed live and running the right programming.
That is what commercial-grade equipment and monitoring are built for. We engineer your setup to stay live through your busiest weekend rushes, and when something does need attention you reach a real commercial support team - not a consumer help line. With technicians and engineers in all 50 states, help is never far, so the games stay on and the music never cuts out when your shop is at its fullest.
Speak with a programming specialist
Free and no-pressure — call New Sales for a tailored quote.
Request your quote in under a minute
Tell us about your shop - how many chairs, how many screens, and whether you lean sports-forward barbershop or full-service salon - and a commercial programming specialist will follow up with a setup built for your space. No pressure, just a straightforward conversation.
Where to go next
See how we tailor commercial programming for every kind of business, what our install and support team delivers, and how multi-site operators standardize every screen under one partner.
Explore other industries we serve
Become the ultimate home of sports
Talk to a commercial programming specialist and get a package built for your business.